Organisations appear differently to different stakeholders: customers, employees, partners, investors, media, regulators. Strong organisations exhude the same message at all touch-points.
Age old product identity questions need newer ways of defining answers. In a rapidly changing world, technology and rising consumer aspirations are creating fast growth opportunities.
We use semiotics and ethnography to understand consumers and categories and define brands sharply. Our big data servers are powered by bots that automatically scrub the web, radio, TV, print and social media for new bits of information.
New product categories, products, brands, variants and SKUs fight for retail space. High cost, high clutter advertising is no longer winning market battles. Suddenly, winning at the market place has become cheaper, if you are smarter.
We work with our clients to undertake intensive diagnostics on brand issues to create brand strategy from the bottom up – to craft vision, mission, values, culture and personality and the outward brand manifestation system.
Our branding products include
Talk to us today on how to supersize your brand or realign your brand to your future objectives.